Giving Way to a Unique Gaming Experience

Nakayama Haruki
3 min readAug 12, 2021

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Video gaming over the past two decades has evolved into a hyper-connected, highly commercialized, competitive system of online gaming. The exponential development and commercialization of “esports,” which is an umbrella term encompassing different tournaments, competitions, events, and games, signals a mainstream, global phenomenon among millennial and Gen Z consumers. Esports is quickly becoming one of the world’s largest entertainment industries, with a net worth exceeding approximately 650 million US dollars in 2017 and estimated to improve to nearly 1.5 billion US dollars by 2020. The global audience for esports could reach approximately 600 million in 2023, predominantly via platforms such as Twitch and YouTube.

Looking into the other phase, esports’ participants including both players and spectators are largely young, well-educated males from high socioeconomic backgrounds, making esports an attractive platform for luxury, and non-endemic sponsors. Sports including the NFL, NBA, Formula One, FIFA, AFL, and EPL are also diversifying into esports as a means to ensure their brands remain relevant to future generations of consumers. In addition, it is now swiftly being recognized as a sport, with an International Olympic sub-committee recently approving esports as a sport for the 2022 Asian Games. Furthermore, these other realms have many near-term potential development catalysts such as strategic acquisitions, historic openings in digital motorsports and the sim racing space, and broadening their esports teams and leagues markets. (1) Tossing up which railway to take just to perceive how esports became the hype in the virtual corner of the game industry? Esports is twisting the hooks that could spark your gaming enthusiasm. Let’s have some fun and enjoy a true game here!

One of the biggest exciting parts of working in the gaming industry is how quickly things could change. In recent years, most games have shifted to becoming always-on live services that change regularly with new content and features keeping players engage become minds long after a game has launched. Esports and live streaming of gaming overall has much more mainstream. Blizzard has been involved in esports for a long time, helping establish some of the first highly organized tournaments in the early 2000s with our game StarCraft. At Blizzard, they now have staff devoted full time to managing a wide range of esports programs across their different games, from amateur level to collegiate to professional. They’re also passionate about esports and the goal is to continue building best-in-class programs and teams.

For instance, the debut of the Overwatch League, which set a new precedent for how a premier esports league could be run and proved that fans might be interested in a new model with location-based teams, inspired by the way professional sports leagues are organized. Talking across the board, with core market segments in technology, infrastructure, and gaming franchises, these additional industries have a robust distribution network through massive media conglomerates like Polsat, and partnerships with some of the largest sectors in the world, like Red Bull, Orlen, Porsche, LG, Neosurf, and Nuvei. (2) The progressing trend of the gaming arena could lay the groundwork for the transformation of the esports landscapes. Be back on track, indulge yourself with this jaw-dropping craze, and let your battle begin!

Esports is here to stay. The popularity of different games within esports might continue to shift and everyone involved in esports could continue to learn new ways to improve their programs, events, and broadcasts. Every week esports seems to improve in popularity, attracting new people and consumers. You might never bounce the ball the same way again, virtual world is on the way to give puff vibe and sway your gaming experience, so give this a shot before you lose track of it!

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Source 1: https://www.frontiersin.org/articles/10.3389/fspor.2021.640362/full

Source 2: https://hallandpartners.com/thinking/transform/esports-is-transforming-the-gaming-industry/

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